“The fact that Truly takes pride in making life that bit easier is a huge plus for me. Not serving up pages and pages of products but bespoke collections that are timeless”
What do you get if you mix a design guru with a dragon and a bunch of passionate, obsessive individuals? With her creative energy, Peter’s other half Tara is really the heart of the brand; making her the perfect person to spearhead Truly and create, produce and deliver beautiful products that make life easier. While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.