Introducing our SS19 Collection

Made up of a collection of bright colours and classic tailored pieces, our SS19 range was designed with one thing in mind… YOU.

We’ve purposefully kept our new collection minimal to act as your perfect capsule wardrobe, each piece is designed with versatility in mind so you can continue to wear them throughout the seasons, time and time again.

By now, we are all more than aware of the harsh environmental impact the fashion industry can have, so being part of the solution, not the problem was crucial to us. At Truly, we feel it is our responsibility protect the environment in the ways we manufacture and so have strived to make sure that we are being as sustainable as possible wherever we can.

As a new brand, it was our mission to instil these practices right from the beginning, which is why many of the clothes in our new range are made from sustainable materials.

Take our Slogan Jumpers, for example. They are completely biodegradable and made from sustainable cotton and SeaCell™ which is originally derived from seaweed and wood pulp. We are also donating a percentage of the profits from the jumpers to our Truly Foundation which will then be distributed to causes close to our hearts, like local Community programs and Ocean Clean up charities.

As well as trying to make our collection as sustainable as we can, we are also embracing Truly loving ourselves. With this in mind, we made the decision not airbrush any of our models and have created our range flatter all body types. From our classic trouser that has been designed to enhance all shapes and sizes to our beautiful midi dress, made from traditional Irish linen and with a cinched waist we have made sure that this is one item that you Truly can’t live without.

Blonde woman sitting down on stool in a yellow dress with peach background.
Yellow halter neck with cinched waist.

We hope you love the new collection as much as we did making it.