Truly Sustainable

Inspired by Blue Planet and frustrated at the state of the high-street, we decided to do something Truly different and sustainable.

As a team we are wholly passionate about this crazy, beautiful planet we live on. However, we are also completely in love with fashion so we are making every effort to be as kind to the environment as possible. So, what are we doing to incorporate sustainable practices into our supply chain?

Truly SeaCellTM Slogan Crews
Truly Slogan Crew in Bare, Lemon and Midnight

We’ve worked with our favourite mills and suppliers to bring you a new kind of Spring knit. Our fine knit Slogan Crew is made of sustainable cotton, blended with SeacellTM (derived from wood pulp, mixed with seaweed, where no chemicals are released as waste). This laid-back crew sweat in a super-soft yarn is the perfect casual knit for chilly Spring days.

Spring essentials in Supima® cotton with cashmere
Truly Stripe Knitted Crew in Bare and Midnight

Every Spring wardrobe needs a perfect Breton – and our striped long-sleeve crew is just the thing for cool Spring days. This particular top is made from the world’s finest sustainable Supima® cotton and spun with pure, traceable cashmere. It’s as divinely soft as it is practical.

THE DUPONTTM SORONA® LONGLINE CARDIGAN

This beautiful and easy throw-on navy longline cardigan, is both cosy and guilt-free. It’s made from a blend of modal which is derived from wood-pulp and blended with DupontTM Sorona®, both of which are from renewable resources.

Lenzing® Modal joggers and cotton bamboo tees

We’ve got the perfect Hareem Joggers, made in Lenzing® Modal with a little elastane to preserve the shape and avoid any saggy bums. Lenzing® Modal is produced using innovative environmental processes and allows 95% of production materials to be recovered. It’s carbon neutral too: using 10 -20 times less water than cotton production, and sourced from sustainably managed beech tree plantations in Europe.

Our super soft Truly white tees are made from a bamboo and organic cotton blend. Bamboo is a natural renewable source, and organic cotton is grown without harmful pesticides or chemicals – making this a consciously considered choice.

Sustainable denim

The Truly denim range is made in a European environmentally conscious factory that is GOTS-certified. This means our denim is organic, and the factory is committed to driving social compliance throughout the supply chain – right back to the cotton farms. Also, 70% of the water used in production is recycled during production, something we’re Truly proud of!

Truly Considered products use an extensive range of sustainable and environmentally conscious fabrics and techniques. Sourcing sustainable fabrics takes time and can often cost more than non-sustainable options. However, we believe that the extra time and additional costs are worth it if it can help our environment in any way.

We’re not perfect, but we’re trying

Therefore, we don’t have a sustainable answer, but please be assured that we are doing our very best to find a solution. Click here to learn more about the fabrics we’ve used in our Truly Considered range. To shop the products made from sustainable fabric just look out for our Truly Considered logo.

With Love Truly